PinMeTo · RevSculpt · Signal-Based Revenue System

The market reality

PinMeTo sells a subscription platform to multi-location brands. The pain is real and universal in the ICP, but almost invisible to procurement until someone counts it. Our job is to do the counting, then hand the count to the person who can fix it.

The marketA reach problem, not a credibility problem

H&M. Boots. Starbucks. 7-Eleven. Coop. AVIA. Preem. Hertz. PinMeTo already runs the local presence for the top of the category across the Nordics and beyond. You do not need to convince buyers the platform works. You need to be in the room the moment a chain has a live reason to fix its local data.

Why generic outbound underperformsMarketing leaders ignore vendor spam

A Head of Marketing at a 200-store chain will never reply to “buy our local marketing platform.” They reply when someone shows them 37 of their locations have wrong hours on Google, or their reply rate is 6% while a competitor’s is 48%. Their own number, verifiable in thirty seconds.

What actually worksPublic presence data + AI search invisibility

Every listing, hour, review, reply rate, Apple Maps coverage, ChatGPT answer for a brand is public. We measure them, quote them, hand over a scorecard before we ask for anything. Coverage gaps sell Listings. Reply rate sells Reviews and Conversations. AI answers sell Local Pages and GEO. Wrong hours sell the entire platform.

The platform they’d switch toProof already on your site

PinMeTo is not a hard sell once the marketing director sees their scorecard. ISO 27001, GDPR compliant, EU data residency. The wedge against US incumbents. Modular pricing per location. In-house support. And the AI search story is a live category conversation right now, with PinMeTo already positioned for it.

100+

People across the group.

Offices: Malmö, Stockholm, Helsinki, Oslo, Gdańsk, Mumbai.

10+ yrs

In local marketing, since 2013 out of Malmö.

130+

Countries where PinMeTo runs.

100+

Networks connected (Google, Apple, Bing, Meta and more).

ISO 27001

Plus GDPR compliant and EU data residency, native.

Our job isn’t to generate more noise. It is to find multi-location brands whose local presence is quantifiably broken right now, hand them the count in a scorecard, and put PinMeTo in front of the marketing leader who can decide. Company figures taken from pinmeto.com on 2026-07-28 · confirm before proposal.

TAM

Multi-location brands, by tier and vertical

Multi-location brands in the Nordics + DACH + UK, then wider. Numbers below are directional estimates from public company registers, industry association counts and vertical trade bodies. Ranges, not precision. We refine them once we start pulling the actual lists. Focus is 50–500 locations where the pain is genuinely unmanageable by hand and the buyer can still decide without a 9-month procurement cycle.

Core tier · 50–500 locationsThe volume driver

~4,500–6,500 chains across Nordics + DACH + UK

Grocery, convenience & petrol: ~600–900 (Coop, 7-Eleven, AVIA, Preem-type accounts)
Fashion, DIY, pharmacy retail: ~1,500–2,200 (H&M-scale down to regional chains)
Coffee, restaurant, fitness, dental: ~1,000–1,600 (Starbucks, Waynes Coffee, Fitness24Seven, Smile Tandvård type)
Auto, parking, courier, EV charging: ~800–1,200 (Hertz, Aimo Park, Epaka + fast-growing EV networks)
Banks, real estate branches, waste & recycling: ~600–800

This is the sweet spot: enough locations for real ACV, buyer is still a marketing or digital leader who can decide. Above 500 locations the logos are bigger but the buying cycle is slower. Those stay in evergreen.

Enterprise tier · 500+ locationsSlower, evergreen only

~600–900 enterprise chains across the same geo

Global retail networks, big-box, fuel majors, QSR at scale, banking branch networks
Typically have an incumbent vendor (Yext, Uberall, Partoo, SOCi). The play is displacement, not greenfield
Renewal windows are visible in RFP calendars and tender portals for public accounts
Higher ACV, longer sales cycle. Evergreen with occasional signal-triggered spikes (rebrand, M&A, new CMO)

Not the volume engine, but the occasional big win. One displacement of a Yext-installed 900-store network is worth a lot of mid-market chains combined.

~5,100–7,400

Total addressable chains across all tiers, Nordics + DACH + UK.

~500–1,000

Signal-triggered per quarter: new openings, rebrands, M&A, new CMOs, first-of-role local hires.

~200+

Agencies servicing multi-location brands in Europe. The channel opportunity.

Public sector adds another ~1,500–2,500 addressable municipalities and regions across the target geo, where EU data residency + ISO 27001 rules out most US competitors and renewal dates are public. Not the primary engine now, but the cleanest next segment to turn on when PinMeTo wants it.

Who we go after

Multi-location brands with 50–500 locations in the verticals PinMeTo already has named references in. Every vertical below has a PinMeTo case study behind it, which means outreach can quote a brand like the one we’re contacting instead of a generic claim.

Verticals we huntEvery one has a PinMeTo case study

Grocery & conveniencePetrol & fuel retailEV charging networksPharmacyFashion & footwearDIY & building materialsCoffee, restaurant, food serviceGyms & fitnessDental & health servicesAutomotive & car rentalParkingBanks & financial branchesCourier & service pointsWaste & recyclingReal estate branches

Named proof across all of them: H&M, Boots, Starbucks, 7-Eleven, Coop, AVIA, Preem, Hertz, Fitness24Seven, XL-BYGG, Waynes Coffee, Nudie Jeans, Aimo Park, Smile Tandvård, Ragn-Sells, Epaka, GroupM. Public sector as a defensible next segment (Region Skåne already live).

Who we open · the decision-makerThe person who owns local presence

CMO / Marketing DirectorHead of MarketingHead of DigitalDigital Marketing ManagerHead of EcommerceHead of Local MarketingLocal Marketing ManagerRetail Marketing ManagerHead of SEOSEO SpecialistHead of PerformanceHead of Retail OperationsHead of StoresHead of Customer ExperienceHead of FranchiseFranchise Marketing Manager

Geography

Nordics · core (first)DACH · wave 2UK · wave 2France + Benelux · wave 3Southern Europe · widerAPAC via Mumbai: TBC with PinMeTo

List is built person by person, with the right job title and a verified work email. Not a scrape of info@ addresses. Every message goes to the actual marketing decision-maker in their language, with a scorecard number from their own brand.

Five signal feeds + the full stack

Five purpose-built feeds we build and maintain for PinMeTo, plus the RevSculpt signal library that applies to local marketing. Every brand in the engine has a specific reason to be there this week: a bad review cluster, an AI answer gone wrong, a rebrand, a new local hire, or a documented listing gap.

Signal	Source	Temp	Why it matters for PinMeTo
Feed 1 · Bad + unanswered reviews (clusters of 1-star reviews about wrong hours / closed-when-open / wrong address, and 90-day reply rate)	`Google, Trustpilot, Facebook, app store scrapes`	High-intent	Single most felt pain in the category. A regional manager reads “11 of your stores have 1-star reviews saying hours are wrong” and does not need selling. Reply-rate is one figure they can verify in 30s.
Feed 2 · AI search invisibility (real customer queries tested across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews)	`Fixed query set per brand + local geo-grid map pack rank`	Highest	PinMeTo’s own headline positioning. A screenshot of ChatGPT giving a customer the wrong hours for their named store is not a pitch, it’s a problem they have to fix. Board is already asking “what’s our AI plan.”
Feed 3 · Timing triggers (new store openings, rebrands, M&A, closures, franchise expansion, new marketing leadership, agency-of-record change)	`Trade press, planning apps, Crunchbase, LinkedIn hire tracking, careers pages`	Timing	Dated events that force a brand to touch every listing they own. Rebrand is the strongest trigger in the category. Every listing on every platform to a public deadline.
Feed 4 · Hiring & job posts that describe the PinMeTo job (first-of-role local marketing hires, body-text search for “GBP,” “listings,” “local SEO,” job ads naming a competitor)	`LinkedIn, TheirStack, careers pages, ATS scrapes`	Highest	Pain written down, by them, in public, in their own words. When a job spec says “you will own our Google Business Profiles across 180 stores,” there is nothing left to persuade.
Feed 5 · Listing & data decay (coverage gaps, Apple Maps weakness, unclaimed profiles, data drift, wrong hours, ghost listings, unanswered Q&A, stale photos)	`Google Business Profile API, Apple Maps scrape, Bing, Meta, own store-locator crawl`	High-intent	The measurement layer under everything else. Also what makes the Local Presence Scorecard possible.
Competitor displacement	`Store locator fingerprinting, “powered by” footers, G2 / Capterra reviews of Yext, Uberall, Partoo, SOCi, Birdeye, Reputation.com`	Switch	Named poach list of brands already paying for the category, no budget education needed. Wedge choice per competitor: EU data residency vs modular pricing vs AI story.
Website de-anonymisation	`RB2B / Vector / Koala pixel on pinmeto.com (esp. pricing page)`	High-intent	Real companies with real domains browsing your pricing. Capture demand already generated.
LinkedIn engagement mining	`Engagement on PinMeTo posts, competitor pages, local SEO / GEO content`	High-fit	Active professional audience exists in this category (unlike many industries).
Speed-to-lead on demo requests	`Your CRM / site forms`	Highest	You already pay to generate this demand. Contact within minutes.
CRM reactivation of closed-lost + churned	`Your CRM: stalled opps, churned accounts`	High-fit	“Too small at 30 locations” three years ago may be 90 now. Reason for old no has expired.

One honest limit on the review + scorecard feeds: we never mock a brand’s data. The tone is “here is what we counted, here is what other chains do about it.” A message that embarrasses the reader gets forwarded to their boss with a complaint attached, not a reply.

Get the competitor wedge right in the copy. “Built in Europe, EU data residency, ISO 27001” is strong against Yext, SOCi, Birdeye, Reputation.com (US-headquartered). It does nothing against Uberall (Berlin) or Partoo (Paris). Against those two, wedge is modular pricing + in-house support + AI story. Using the wrong wedge on the wrong competitor loses the conversation in one line.

The Local Presence Scorecard · our flagship asset

Everything in Feed 5 rolls up into one thing: a short, per-brand scorecard we build before we contact them. This is the whole strategy in one artefact.

What’s in itTheir brand, counted

Their location count vs profiles we can actually find on Google
Apple Maps coverage gap
Number of listings with wrong / missing hours
Duplicates and ghost listings
90-day review count and reply rate
Named locations dragging the brand rating down
AI search test: 3 real customer questions, and what ChatGPT / Gemini / Google actually answered

ClayFirecrawlGBP APIApple Maps scrapeSales Nav

Why it worksThe whole strategy in one artefact

Specific. Numbers about their brand, not claims about ours
Verifiable. They can check any line in a minute. That’s why they believe it
Arrives before the ask. First email gives something instead of requesting something
Is the demo. Recipient has seen the problem before the call starts
Maps to modules. Coverage → Listings. Reply rate → Reviews + Conversations. AI answers → Local Pages + GEO. Wrong hours → entire platform

The first email leads with one number, the most alarming one. The scorecard is the reward for replying. Then it becomes the agenda for the demo.

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Step 3 · Routing

Tier A · HotRoute to your BD lead with the scorecard

Right brand, real scorecard finding. Handed over with the brand name, the one alarming number, the vertical case study to reference, and the exact opener, ready for the marketing director’s inbox.

Tier B · NurtureKeep warm on the local-marketing calendar

Right brand, no live trigger yet. Kept warm with useful touches until a review cluster, a rebrand, a hire or an AI-answer failure moves them to A.

Tier C · Disqualify fastProtect your team’s time

Single-location businesses, chains below your minimum band, existing customers, live opportunities, brands using PinMeTo already. Filtered out automatically before enrichment.

Before we build scorecards at scale we need to agree on volume: how many brands we score per month, and how deep each score goes. A shallow score across 500 brands and a deep score across 50 are different products with different costs.

Email + LinkedIn + warm calling

Marketing leaders read plain industry email when it opens with a number about their own brand. Senior marketing leaders are on LinkedIn. And when someone opens, replies or engages, a warm human call presents PinMeTo properly and qualifies the lead before your BD team ever picks up the phone. Three channels, orchestrated as one motion, logged to your CRM.

Channel 01 · PrimaryEmail that leads with their number

Plain copy that names their brand, their location count, and one specific scorecard finding, not a brochure.
Per vertical: grocery, petrol, pharmacy, fashion, coffee, gyms, dental, auto, banking.
Per location band: 60-store chain and 400-store chain buy differently.
Localised: Swedish, Norwegian, Danish, Finnish, German, English. Copy matches the market.

Channel 02 · LinkedInSenior marketing & digital roles

LinkedIn Sales Navigator for CMOs, Heads of Marketing, Heads of Digital, Heads of Local Marketing.
Warm connect + scorecard-referenced message, never generic pitch.
Verified brand + finding before any Feed 1 or Feed 5 message ships.
Sending from separate warmed domains; pinmeto.com email reputation is never at risk.

Channel 03 · Warm callingFollow up, qualify, hand over

Dedicated warm caller phoning only leads who have already engaged. Email opens, replies, LinkedIn responses, scorecard opens, form fills.
Presents PinMeTo properly: platform, modules, references from their vertical, why the scorecard finding matters.
Qualifies: right decision-maker, real timeline, right tier band, competitor incumbent if any.
Books the meeting for your BD team with a full brief already in the CRM.

Every message, every profile touch and every call clears RevSculpt’s Inbox gate: Deliverability ≥ 90 and ICP Clarity ≥ 75, both scored in the same pass. Every number we quote about a prospect is one we actually measured. If we say 37 listings are missing, we can show the 37. Making up a number in this category would be caught in a minute by people whose job is checking exactly this data.

Channel partners, events & first-party wins

Three parallel lanes that compound on top of the signal engine. The agency channel because one signed agency is a pipe of brands, not a logo. Events because chain-retail buyers gather in predictable rooms. First-party wins because the cheapest results are already sitting in your CRM.

Channel 01 · Agency partnershipsThe recurring pipe

You already have GroupM as a customer and a dedicated product page for agencies. What is missing is a systematic way to source more of them. Agencies managing local presence for a client across hundreds of locations are either doing it by hand, reselling a competitor’s tool on thin margin, or losing pitches to agencies that have a platform. PinMeTo gives them a platform + API + a reason to win the local retainer instead of subcontracting it.

Media agencies with retail clientsLocal SEO specialistsFranchise marketing agenciesPerformance / digital agenciesRegional agency groups per market

Runs as its own engine with its own copy and cadence. Partnership conversation, not product pitch.

Channel 02 · First-party winsThe cheapest pipeline you already own

Comes first because it needs no list building.

CRM reactivation: closed-lost + stalled + churned. “Only 30 locations, too small” 3 years ago may be 90 now
Website de-anonymisation: especially pricing-page visitors. Real companies with real domains
Demo request speed-to-lead: contact inbound requests in minutes
Knowledge hub & webinar engagement: self-identified interest in the exact topic
LinkedIn engagement mining: people engaging with PinMeTo, competitors, or local SEO / GEO content

Turned on in week one. First meetings usually come from this lane.

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Channel 03 · Events per campaign

6–8 weeks beforeTarget list built

Pull the exhibitor and attendee lists. Find the marketing, digital and local decision-makers. Build the target list against your ICP and vertical priority.

4–6 weeks beforeOutreach starts

Aim at booked meetings, not awareness. Two weeks before, confirm slots and hand your team a schedule.

During + afterLive follow-up + roll into evergreen

Chase no-shows and walk-ups live. After the show, follow up everyone on the list whether they met you or not. The list rolls into the evergreen engine.

Priority shows, based on where your buyers gather: EuroCIS + EuroShop (Düsseldorf) and NRF Big Show + NRF Europe for retail leadership. Shoptalk Europe, Retail Technology Show (London), Nordic retail forums. DMEXCO (Cologne) and brightonSEO for marketing + search. Slush (Helsinki) for Nordic SaaS reach. Plus vertical-specific: fuel + convenience events for petrol / EV, franchise expos, healthcare IT for dental.

Which shows PinMeTo already attends and which you want to attend next year needs confirming before we build any of these. Dates and venues get verified per event, not assumed.

Investment

Two ways to run it. Take one to prove the mechanism, or run both together for the full machine. Event support is added per show you work. All pricing in € euro, monthly, no setup fee, no long lock-in.

How the pricing worksSimple and transparent by design

Two clean options instead of a five-tier ladder. Evergreen (€5,500) for always-on reach across every multi-location brand in the target markets, plus the agency channel. Signal Outreach (€7,500) for all five signal feeds and the Local Presence Scorecard. Run both together for €10,000 and save €3,000 versus buying them separately, and a warm caller is bundled in at no extra cost. They work better together anyway: the evergreen base makes the signal outreach warm, and the warm caller qualifies every engaged lead before it hits your BD team’s calendar.

What’s always includedBaseline across every programme

Human-reviewed copy through the Inbox gate: Deliverability ≥ 90 and ICP Clarity ≥ 75, same pass
Every number we quote about a prospect is one we actually measured. If we say 37 listings are missing, we can show the 37
CRM-integrated: replies routed to the right person at PinMeTo and logged
Separate warmed sending domains, so pinmeto.com email reputation is never at risk
Monthly reporting on meetings and pipeline, not opens

Evergreen outreach

Always-on reach across every multi-location brand in the target markets, plus the agency channel.

€5,500/mo

Full maintained list of multi-location brands + agency channel
Copy per vertical and per location band
Multichannel: email + LinkedIn for senior marketing roles
Localised for Swedish, Norwegian, Danish, Finnish, German, English
Replies routed to your team, logged, tracked to outcome
Monthly reporting on meetings

Best when you want the whole market to know PinMeTo, so when a trigger fires you’re already a familiar name.

Signal outreach

All five signal feeds built and maintained. Local Presence Scorecard as the campaign asset.

€7,500/mo

Feed 1: bad + unanswered reviews
Feed 2: AI search invisibility
Feed 3: timing triggers (openings, rebrands, M&A, new leadership)
Feed 4: hiring & job posts describing the PinMeTo job
Feed 5: listing & data decay + Local Presence Scorecard
Brand-to-decision-maker enrichment, scoring, routing with the scorecard

Best when you want precision and evidence on brands with a live, measurable problem right now.

Recommended

Both together · €10,000 / month

Signal Outreach + Evergreen run as one machine. The signal feeds sit on top of the evergreen base, so a brand we contacted cold in month one gets contacted again the moment a trigger fires.

Everything in Evergreen outreach (full brand list + agency channel + localised copy)
Everything in Signal outreach (all 5 feeds + Local Presence Scorecard + scoring + routing)
Warm calling included. Dedicated warm caller phoning leads who have already engaged (opens, replies, LinkedIn responses, scorecard opens). Presents PinMeTo, qualifies the lead, books a meeting for your BD team with a full brief already in the CRM.
Priority senior review + monthly roadmap
€3,000 below buying Evergreen and Signal separately, warm calling on top at no extra cost when bundled

Optional add-on

Events, per show you work.

Full pre-show, on-show and post-show campaign per event. Not always-on. Billed only when you exhibit or attend.

Add-on · Events

Event campaign

+€2,500/event

Target list built 6–8 weeks out, outreach starts 4–6 weeks out, meetings confirmed in the final two weeks, live follow-up during, and the whole list rolls into evergreen after.

EuroCIS + EuroShop NRF Big Show + NRF Europe Shoptalk Europe Retail Technology Show DMEXCO brightonSEO Slush + franchise expos and vertical events

Most clients pick three or four shows a year and treat the rest as evergreen. Each show = 6–12 months of compounding pipeline.

What this pays backSubscription + per-location, the payback maths

Two things make the maths unusually good here. First, PinMeTo sells a subscription, not a project. A brand won this year is still paying next year. Programme is measured against the lifetime of the accounts it brings in, not one month of revenue.

Second, pricing is per location. A chain that lands at 80 locations and grows to 200 grows the contract without another sale. Accounts get more valuable on their own.

A year of the full programme (€10k × 12 = €120k) is covered by a single signed chain of reasonable size. Everything after is margin.

Give us your average ACV by tier and demo-to-close win rate, and this stops being “a single signed chain” and becomes a real number.

What is explicitly NOT hereBecause it does not fit PinMeTo

Funding-round chasing. Your ICP is established chains, not startups. Wrong signal for this category.
Third-party intent data (Bombora-type). Built for enterprise SaaS buying committees. Weak in this category, expensive.
Ad-spend tracking. Two steps removed from the pain. We’d rather spend that budget on scorecards, which are direct evidence.
Mocking a brand’s data. Scorecards are framed as useful information, not failure reports. Tone decides whether this lands or backfires.

Every message clears the RevSculpt Inbox gate: Deliverability ≥ 90 and ICP Clarity ≥ 75, both in the same pass. Every number we quote about a prospect is one we actually measured. Real senior review before launch, not a template on autopilot. Confirm minimum contract term before proposal.